Marketing & SEO
SEO for Online Shops: How Your Products Get Found on Google (2026)
Shop SEO works differently from ordinary website SEO. What really counts on category and product pages – without the technical jargon.
Guide
Practical knowledge for entrepreneurs: invoicing, accounting and digital business processes made simple.
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Marketing & SEO
Marketing & SEO
SEO for small businesses: getting your company website to the top of Google (as of 2026)
Starting from scratch: are you even on Google? Why you are not being found, what you can change yourself in three weeks – and what you can safely skip.
Marketing & SEO
Getting a Website Built: Costs & Process for Freelancers and Small Businesses Like Tradespeople
What does it cost to have a website built? Real prices, what belongs on a 2026 site, and how the process works – for freelancers and small businesses like tradespeople.
Marketing & SEO
Social media bans for minors: the status quo in 2026 – and what it means for retailers
More and more countries are introducing age limits for social media. The 2026 status quo – which countries, from what age and from when, what even counts as a social media platform – and what it means for small retailers' advertising reach with young audiences.
Marketing & SEO
Google AI Mode 2026: What the Self-Employed Need to Do Now
Google rolled out the biggest search update in 25 years on 19 May 2026. AI Mode and the new search box are available in Germany — what it means for the visibility of tradespeople, online merchants and service providers.
Marketing & SEO
Google Reviews 2026: These Practices Are Now Banned
In April 2026, Google tightened the rules for Business Profile reviews. What is now banned, what is still allowed — and how to keep collecting honest reviews.
Marketing & SEO
Instagram Instants 2026: What the New Photo App Means for Solopreneurs
Meta launched Instagram Instants on 13 May 2026 — an ephemeral photo feature with its own companion app. What does it actually bring to solopreneurs and small businesses? An honest take with examples.
Marketing & SEO
Google May 2026 Core Update: What Small Businesses Should Do Now
Google has been rolling out the May 2026 Core Update since 21 May. Who is affected, what to do this week, and which measures actually help in the medium term — with an Etsy example.
Marketing & SEO
WhatsApp Business 2026 for Tradespeople and Service Providers
WhatsApp Business channels customer enquiries for small businesses. Setup in 15 minutes, new 2026 Premium features, and data-protection tips — with a painting-business example.
Google Local Services Ads 2026: New Jobs for Tradespeople
With Google Local Services Ads, you only pay for actual leads. Here's how the 2026 ad format works for tradespeople and local service providers — with practical steps and a cost check.
Collecting Customer Reviews in 2026: A Legally Compliant Guide
Customer reviews are a key lever for new customers in 2026 — but only if they are systematically collected and presented transparently. Practical guide with a concrete example, German UWG obligations, and how to handle unjustified reviews.
Raising Prices in 2026: How to Communicate Increases Without Losing Customers
Inflation, minimum wage and energy costs make a price increase unavoidable for many self-employed professionals in 2026. Here's how to communicate the change with confidence — with a sample letter and practical example.
Meta Ads 2026: Why Creatives Now Matter More Than Targeting
With the Andromeda update, Meta goes all-in on AI. What Facebook and Instagram ads mean for small businesses in 2026 — and how to win with 8–12 creatives instead of pro-level targeting.
Google Business Profile for tradespeople: How new customers will find you in 2026
If you want to attract new customers locally as a painter, electrician or hairdresser, you need a well-maintained Google Business Profile. This practical guide shows setup, reviews and the new 2026 functions.