E-Commerce & Marketplaces
Amazon FBM from 15 July 2026: 90% On-Time Delivery Rate Becomes Mandatory – Deactivations Loom
From 15 July 2026, Amazon will measure on-time delivery for FBM sellers as a binding metric: anyone falling below 90% must expect deactivated listings from 1 September. At the same time, the selectable handling time shrinks to 0–1 days. An overview of deadlines, exemptions and sensible next steps.